Glossary
Dealership CRM
Dealership CRM is customer relationship software tailored to how cars are sold: enquiries, appointments, test drives, proposals, reservations, and handovers — not just a list of phone numbers.
Why generic CRM often struggles
Generic CRMs can store contacts, but they may not map cleanly to vehicle availability, reservations, and forecourt reality. That mismatch creates duplicate work and mistakes in customer messages.