Set a response standard you can measure
Pick a target response time for new enquiries (many independents aim for same-day, or within minutes during working hours). The standard should be observable: managers can spot breaches without guessing.
Every active lead gets a next step
Banish “I’ll call them later” without a date. CRM tasks should include who owns the follow-up and what outcome you expect: book a test drive, send finance options, confirm part-exchange details, or close lost with a reason.
DealerPilot ties CRM to inventory so responses reference real availability and prep status — fewer embarrassing mistakes.